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iGroup SEO - Pay Per Click Advertising (PPC)

Pay-Per-click advertising refers to advertising on search engines and third party websites by means of text links and or website banners that bills you for every click that someone makes. Only physical clicks are counted and you will be billed accordingly.

A price per click is determined beforehand, sometimes through an online bidding system - the Google AdWords/AdSense package is a prime example of this.

PPC advertising is done by identifying certain keywords and phrases that can be associated with the content and or services that your company provides. iGroup SEO specializes in the identification of related keywords and key phrases that will direct valuable visitors to your website.

PPC advertisements are placed by identifying and bidding on specific phrases and keywords. If your bid for a specific phrase is the highest, you will be ranked first within the paid listings sections. Depending on your bid, you may be lower down the order of links.

With the help of Google Adsense or the Yahoo Publishers network, it is also possible for you to display your advertisements (text or image) across related websites all over the internet.

iGroup SEO PPC

PPC is an assured way of gaining visibility and visitors for your website from search engines. While standard SEO practices guarantee vast improvements in ranking and visitor quantity, PPC advertising allow you to bid on highly sought after keywords that can help you even the digital playing field. PPC is so valuable because it gives you the opportunity to compete with even major players like Amazon, Kalahari and others.

Campaign conversions and leads are easily managed, while budgets can be substantiated with the click of a button.

iGroup SEO undertakes the entire PPC campaign process on our customer's behalf. We will track, compare and measure campaign results and optimize your campaign up to the last keyword.