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iGroup SEO - Website Analytics

Web analytics refers to the process of collecting data that is then interpreted through easy to use analytics software and user interfaces in order to help you understand online user behaviour better and even identify possible target markets. Professional analytics software however offers a lot more options and information than standard tracking tools, which are much more commonly available.

Most tracking tools only supply information on the amount of visitors, recurring visitors, browser options and ISP information. This is all fine, but what if you had additional valuable information like the time spent on the website; heat maps on popular website areas; geographical information on your customer base as well as goal implementation and management?

Professional web analytics provides invaluable supplementary insights into your website audience and website effectiveness.

Which Analytics tool do we use?

Although there are various analytics packages on the market, 'Google Analytics', a free service with regular updates and great features remains our weapon of choice. Because Google analytics is free, there are no extra costs related to software purchases, meaning that you save even more!

Another advantage of using Google analytics is the fact that it allows seamless integration with Google Adwords, which allows excellent tracking and monitoring of your return on investment.